Posted by: babacita | Posted on: June 2nd, 2011 | 1 Comments
There has been a lot of talk in the marketing world about storytelling lately. This is definitely an effective method to get your message across, BUT, it has to be done with care. Built on core marketing principles, storytelling is definitely part of an integrated approach and should be incorporated throughout your sales cycle.
A couple good articles that caught my attention and if the topic of storytelling is of interest to you, definitely check them out.
Strategy – Four Facets of Strategic Storytelling by Bill Baker
Moving from Strategic Planning to Storytelling by Roger Martin
How to Captivate Your Audience with Story by Robert Bruce
The Most Important Element of Your Marketing Story by Sonia Simone