Posted by: babacita | Posted on: June 1st, 2012 | 0 Comments
An article I wrote, published on Evolving Beings.
Throughout my career, predominantly made up of marketing agencies, corporate communications and consulting, the primary driver of ethics was always front and center. But over the years I’ve learned that simple ethics aren’t enough. Not enough for business. Not enough for me personally. Not enough for the world. We can do better.
I heard this said the other day after an injustice “It’s just business, Kelly… It’s just business.” Bullshit. Businesses running with that mindset are dinosaurs. Those days are long gone and if they aren’t evolving (quickly), they will be left behind. We are entering the democratic age and business now is shifting to the heart. Loyalty, productivity, talent attraction and retention, creativity and innovation, customer preference, community and the bottom line. It’s the right thing to do on every level.
What are your thoughts or examples of how you incorporate your heart into business or life?