High-capacity and successful leadership experience as a Product Champion, Client Advocate, Change Agent, and Team Mentor in new business development, key account management, start-up operations and strategic planning/forecasting in fast-paced, Fortune 500 marketplaces. Widely recognized for B2B sales initiatives, target marketing, multi-project oversight, deal negotiations and organizational development in client-focused setting.

➢ Results-driven marketing executive and cross-discipline decision-maker in winning product approvals, generating detailed business proposals and streamlining production operations; highly skilled in managing P&L, financial analysis, market trend review, client relationship building and channel management.
➢ Innovative development and implementation of successful product introduction and high-impact and growth-oriented business plans; prompt delivery of high organizational growth results and management tools.
➢ Effective hiring, supervision, placement, motivation and development of top-notch talent at management, staff and field levels.
➢ Self-starting record in driving organizational expansion, achieving top performance, penetrating competitive global markets, maintaining peak quality service and meeting aggressive business objectives.
➢ Multi-tasking talents in C-suite relationship building, team building, organization, needs analysis, process improvements and attention to detail in time-sensitive situations.
➢ Hands-on background in key industry, commercial and retail market sectors in global marketplaces.


Strategic Planning ● Entrepreneur ● Operations Management ● P&L/Budgeting ● Account Retention ● Customer Loyalty ● Client Communications ● Contract Negotiations ● Social Media ● Website Design ● Territory Development ● Brand Management ● Technology Deployment ● Channel Management ● Account Relations ● Process Improvements ● New Product Introduction ● International Business ● Target Marketing


X-Rite Inc., Grand Rapids, MI 2006 – 2013
Director – Strategic Marketing/Industrial
In charge of creating and implementing an annual outbound marketing strategy and collateral programs for markets in Europe, Asia and the Americas for this global leader in color science and technology solutions with $223 million in annual revenue. Focus on the Industrial and Retail Paint business sectors with accountability for a $1 million budget and 7 indirect reports.
➢ Established a new benchmark for product launch functions with an integrated approach in order to penetrate automotive, pharmaceuticals and cosmetics market niches.
➢ Introduced a calendar/budgeting system for all marketing communications that monitors key programs against a cost center and allocated budget, and streamlines top-level decision-making.
➢ Designed and instituted a PR analysis system that tracks a wide range of market material, statistics and published articles to help with ROI, market visibility and ongoing activities.
➢ Set up positive relationships with the OEM Marketing Team that promoted solutions to OEM partners.
➢ Acted as Field Marketing Manager as needed to meet geographic requirements.

Cascade Engineering Inc., Grand Rapids, MI 2003 – 2006
Senior Manager – Marketing Communications
Responsible for all external communications for this $300 million multi-line manufacturer and marketer to different industry verticals. Implemented comprehensive strategic communication plans, brand research and budgets for 7 business units. Effectively handled a $1.2 million budget and outsourced vendor teams.
➢ Rolled out a new product through the Solid Waste Division that incorporated RFID chips to measure refuse/ recyclable material weight at a national trade show, resulting in 30% higher sales for this unit in 1 year.
➢ Succeeded in strengthening the company’s image as a leading innovator in the plastics manufacturing sector through “smart branding” and comprehensive overhaul of brand positioning.

Herman Miller Inc., Zeeland, MI 1996 – 2003
Creative Manager – Sales Services
Coordinated closer liaison with target marketing strategies, global account growth and domestic sales efforts for this $1.5 billion designer of award-winning solutions for the contract furniture industry. Trained, motivated and supervised a group of 4 professionals with a combined annual budget of $1.25 million.
➢ Key participant in helping expand the group win rate to 58% over the company average of 25% with industry-leading, customized one-on-one marketing campaigns and tactics.
➢ Planned and executed a total marketing program that assisted in a $50 million win to furnish the entire General Motors Renaissance Center.
➢ Closed wins with Anheuser Busch ($14 million) and Discovery Communications ($18 million) to provide support for branding and advertising initiatives by these clients.
➢ Played a positive role in setting up the proposal center for HMI International in London, UK.


▪ Held positions as Account Executive, Assistant Public Affairs Director and Project Coordinator with regional companies in Michigan.
▪ Gained expertise in key account management, project delivery, marketing communications, technical support and sales support functions.
▪ Highly skilled in product portfolio management; ranked as a subject matter expert in handling a wide range of products and demanding customer requirements.
▪ Built a positive reputation for team building, business development, deal negotiations, market knowledge and program implementation.


Grand Valley State University, Allendale, MI 1992
B.S. Degree in Advertising/Public Relations; minors in Business and Music.


* Fully familiar with MS Office, Adobe Photoshop, Illustrator, InDesign, QuarkXpress and proprietary applications on PC and Macintosh platforms.
* Courses in public communications, branding methodologies, international marketing, marketing operations and related topics.
* Member of the American Marketing Association, Ad Club of Maine, Maine Marketing Association and Society of Plastic Engineers.


– The Telling Room Writing Center Volunteer
– Human rights advocate

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