It sounds so morbid to think of your legacy after you’re gone, BUT for artists, writers and musicians the truth of the matter is many become famous after their lifetimes.
Some of the greatest inspirations in history weren’t fortunate to live in a time where social media and being able to connect with people from around the world was even a thought.
Henry David Thoreau – only published two books before he died and is now hailed as one of the most important American writers of his time.
Van Gogh – we’ve all heard the stories of the crazy artist and how his nearly 2,000 paintings weren’t discovered until after his death. The originals are now worth millions and are massed produced as prints on everything from t-shirts to coffee mugs.
Or more recently:
Sublime – did you know they disbanded (because of the death of their lead singer) two months BEFORE their major label debut? That album has gone on to sell more than six million copies.
We can’t be immortal, but as a creative person your life’s work will live on after your gone, wouldn’t you like to be able to help form how that impression will be shown?
By understanding how people view you today, through your branding efforts, you have the opportunity to create a lasting legacy for the world to see.
Things to think about:
- Are you proud of your current work?
- Are you proud of who you are as a person?
- Have you put a project on the back burner that calls to you because someone (or maybe that little voice in your head) said it wasn’t good enough?
Here’s a little exercise to get your creative juices rolling.
Take out a sheet of paper, your smartphone, your laptop whatever works, make three columns on the document in front of you.
- In column one: Write down the top 10 words you would use to describe your art
- In column two: Write down the top 10 words you would use to describe yourself
- In column three: Write down the top 10 words you would want to be remembered by (even if they don’t apply yet).
Now set this aside and pick 5 people you trust and ask them. How would you describe me & my art? Ask them to be honest with you. Once you’ve gathered these lists. Go back to your original and circle any words that overlapped between your lists and theirs. These are the items you have nailed! Congrats! The items that you didn’t circle are the items you should be focusing on developing.
AND remember, the time you spend on the branding process will pay off in the long run!