Category Archive: Branding

  1. Branding your Music

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    Branding your music can cause anxiety in artists quicker than finding out your favorite stage outfit has gone missing a few minutes before a gig, but it shouldn’t and this is why.

    Musicians have always been categorized, branding is no different.

    It’s a way of categorizing what you are about so that you can find your ideal audience. It’s also a way for you to stand out in a crowd of other similar artists.

    Take for example the “country artist” that doesn’t really tell you much about the artist except they play a traditional type of music that originated in the Southern United States. When you start breaking this down, you can categorize the music into new country vs. old country, cross-over Country Pop music (meaning it may also be popular in top 40 or mainstream Pop charts), or even rockabilly (which is the mix of rock and country or bluegrass)

    I could offer similar examples to about every genre out there.

    The branding process is what will make people think of you as an artist and not necessarily your genre, but it will make you stand apart from others in your genre.

    So many times I see flyers that say “Country Artist so-and-so playing tonight”. It doesn’t tell me about the person and why I would want to go see that person play, if the artist had honed in on their branding I bet the poster would have read something like “The country sensation behind hits like ‘(insert name of song here)’” or maybe “Join local artist (insert name) and enjoy their amazing rockabilly styling before they head off on a national tour.”

    These are pretty broad examples, but by working on your branding process with me I will help you pinpoint who your audience is and come up with a true marketing plan that will help you achieve your goals.

  2. Writers Block & Branding


    Writers block & branding don’t seem like an ideal pairing at first glance, but as Kurt Vonnegut once said:

    “Who is more to be pitied, a writer bound and gagged by policemen or one living in perfect freedom who has nothing more to say?” 

    Recently, I had a consultation with a writer who had reached a block regarding how to get the word out on his writing; to bring it to a greater audience. His work is very personal and he was having trouble where to put his energy and efforts due to all the ideas swirling around in his head.

    We needed to come up with a solid marketing plan for his work but that is hard to do when you don’t know what to say, when you’ve reached that block. You have so many ideas, the perfect freedom, that you can’t move forward.

    So how do you progress?

    The first step you need to take is to evaluate your brand and let your brand guide you through the process. Defined properly it will never lead you astray.

    A simple technique we used was to discuss his personal goals and his writing – what was he passionate about? What are his words and writing about? What drives him as a person? Questions like these got to the root of his brand. In his case, a lifelong love of questions and questioning.

    You can do this yourself, grab a friend or family member, someone you trust and can be open with, ask them to brainstorm with you and repeat back what they are hearing you say. The verbalization of the words is more powerful than keeping them inside.

    Next, we touched upon his target audience. Age range? Gender? What they read and where they read it? What other places would this persona be found?

    Once we knew the basis of his brand and where his target audience was. I directed him to simply list all his ideas out and order them as they relate to his brand, the lifelong love of questions and questioning, and his target audience.

    What new ideas support this? What illuminate and excite? THOSE are the ideas to focus on now. The other ideas are valuable but just may need some more time to germinate.

    The outcome of our session was a list of actionable items he can use to get past his block:
    • Creating a book or memoir from blog posts
    • Collaborations with artists or musicians in local coffee shops, etc.
    • Working with a young artist from a local art school to help bring his words even more to life with some illustrations
    • Continue expanding his social media reach through consistent posts that relate to his brand of questions
    • Expanding his blog to include a section for general public posts on questions and questioning, more two-way interaction with his audience

    We packed a lot in in a short period of time, but the resounding foundation is his brand. Using “a lifelong love of questions and questioning,” as the checks and balances of everything moving forward. That’s a way to remain true to yourself and your art, as well as communicate consistently to your audience who you are and what you stand for.

    Are you living in freedom or bound by your lack of branding?

  3. Artist Branding via Babacita 

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    Whether you’re a writer or musician, sculptor or performance artist your artist brand is foundational. It’s the perception of you and your art, and supersedes any performance, gallery showing or promotion. It’s the groundwork for integrating and communicating to your audience what you and your art stand for.

    I’ve had the recent pleasure of working with James Libera, a Chicago-based singer and entertainer who was looking to take his business and art to the next level by increasing shows, audience following and overall awareness.

    Recently we discussed the process I take with clients to discover their brand. While working with James during a Session One Discovery Session, we went through the process of creating a business and brand-building roadmap.

    After defining his brand and assets of his art as a performer, we spoke about the ways to fine-tune and grow this brand going forward. These included audience touch points and marketing recommendations. You can see the full report here.

    James has put the plan we created in place and is already seeing a return on his Session One investment.

    Using Babacita was a simple solution to all my marketing mistakes. John worked with me personally and helped craft my brand in such a way that I can now be confident presenting what I do to a wide market. Thank you for that personal touch that truly gave you the vision to better help me. Having a long time professional marketing wiz in your corner, giving you direction and advice to market your brand seems like an artists dream come true. Well it is, and was for me. I have been consistent with your plan and have noticed a significant change in how the owners, agents and the audience have responded since using the approach you gave me. Both I and my family thank you! ~James Libera  P.S. Babacita is the BEST!!!

    In your opinion, what aspects of an artist are the most contributing factors into developing and/or strengthening an artist’s brand? Would you like to see the same results as James? Contact us today to discuss our artist branding options.

  4. 6 Definitions You MUST have for your Brand


    We’ve all heard about the five W’s of research. These are the MUST have’s for any information gathering or discovery process. Great storytellers use them, scientists use them, and even police departments use them.

    In order to truly define your brand, you should approach the process the same way a scientist would answer a question or a police office would conduct an investigation. This process should be time consuming. It shouldn’t be a feat accomplished in one session.

    The time you spend on brand discovery is an investment in you and your art’s future.

    So what are the five W’s?

    1. Who
    2. What
    3. Why
    4. Where
    5. When
    6. How

    When defining these for your Art focus on who your audience is, what they like, why they would follow you, where they are, when you will interact with them, and how this interaction takes place.

    Who is demographics; are they male or female (a mix of both?), what age group are they in? Do they speak other languages? If it is a demographic, chart it. Compare your current audience to your desired audience.

    What should include what you are offering; what need are you fulfilling for your audience? Are you creating a painting that adds beauty to their life, or a song that makes them smile and turn a bad day around? What about a book that inspires and takes them away to a fantasy world for a few hours?

    Where should encompass their physical location, where they vacation, where they hang out online, wherever you will find your customers. Include all physical and virtual locations.

    When is a little harder to define. Will you interact with them at an in-person event, or will they discover you through a friend. Where can they reach you? Where can you reach them?

    Why should contain all the reasons your audience wants to follow you. What benefit does your brand give them?

    How is what sets you apart from others in your trade. How often do you interact with your audience, how is it going to be different from other artists?

    Remember: Your brand is a perception or a feeling that speaks to your audience’s emotions. It’s what you stand for and what your art represents. Your brand is the foundation of any relationship with your current or future audience.

    For more information check out my guest blog on Symphonic Distribution for the whole process I take when working with artists to define their brand. 

  5. What is Babacita?

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    Babacita is a heart-centric consulting organization that assists companies and individuals in discovering their core brand or values.

    Babacita heart, brand and values discovery

    Once this discovery is complete, the next step is to integrate these values throughout an organization or individual’s life to support who they are and what they stand for – their core brand or values.  Utilizing a variety of techniques and drawing on a vast foundation of experience, Babacita strives to help you or your organization reach their true potential.


    Evolve . Connect . Inspire

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